AMA FOR KIDS
A children’s well-being brand inspired by nature, play and imagination,
turning everyday bath time into a playful experience through natural, waterless products.
THE CHALLENGE
How do you create a distinctive children’s brand from scratch — from idea to market?
Developed AMA as an independent brand, defining its positioning, visual identity and product universe while creating a scalable foundation for growth.
THE CONCEPT
What if bath time became a world of play?
AMA brings together nature, animals and imagination to make everyday self-care more engaging for children — expressed through playful shapes, organic forms and a vibrant visual language.
MY ROLE
Founder & Creative Lead
Led the project from strategy and positioning to visual identity, product concept, packaging, art direction and go-to-market direction.
SCOPE
Brand Strategy · Positioning · Visual Identity · Product Concept · Packaging · Art Direction · Brand Expression · Go-to-Market
turning everyday bath time into a playful experience through natural, waterless products.
THE CHALLENGE
How do you create a distinctive children’s brand from scratch — from idea to market?
Developed AMA as an independent brand, defining its positioning, visual identity and product universe while creating a scalable foundation for growth.
THE CONCEPT
What if bath time became a world of play?
AMA brings together nature, animals and imagination to make everyday self-care more engaging for children — expressed through playful shapes, organic forms and a vibrant visual language.
MY ROLE
Founder & Creative Lead
Led the project from strategy and positioning to visual identity, product concept, packaging, art direction and go-to-market direction.
SCOPE
Brand Strategy · Positioning · Visual Identity · Product Concept · Packaging · Art Direction · Brand Expression · Go-to-Market
