Natura Perfumaria América Latina
Building a scalable beauty language for Latin America

BRAND & CREATIVE DESIGN DIRECTOR

Led creative design direction for Natura within a dedicated agency model, working across brand, campaigns and communication systems. Focused on evolving an established brand while balancing creative expression, consistency and long-term positioning.

The Challenge

How do you evolve an established brand across Latin America while maintaining consistency and relevance?

Developed the Natura Perfumery brandbook, translating a new strategic positioning into a cohesive narrative and scalable visual system across categories, channels and markets.

The Concept

How can imagination become a contemporary expression of perfumery?

We opened a portal into the science of dreams — connecting Latin inventiveness, memory and emotion to create a distinctive world for Natura Perfumery.

My role

Head of Design — Led multidisciplinary teams across design and strategy, from concept development to the definition of the visual system.

Scope: Brand systems, visual identity, campaigns and integrated communication.
Agency: Galeria
Creative Executive Director: Denise Gallo