Natura&Co
NATURA TODODIA | NEW FRAGRANCE
Launch of the new Lemongrass & Mint fragrance, a refreshing expression designed to bring energy and moments of pause into everyday routines.
THE CHALLENGE
How do you visually express freshness, energy and a moment of pause?
The challenge was to create a distinctive launch expression that translated the product’s refreshing proposition into an engaging and contemporary visual language.
THE CONCEPT
A fresh break from the everyday.
The creative direction captures the sensation of freshness and renewed energy through a vibrant and sensory visual world, turning an everyday ritual into a moment of reconnection.
MY ROLE
Head of Design
Led the design direction, translating the product proposition into a cohesive visual expression across the launch communication.
SCOPE
Creative Direction · Art Direction · Visual Language · Campaign Design · Product Communication
Agency: Ana Couto
Launch of the new Lemongrass & Mint fragrance, a refreshing expression designed to bring energy and moments of pause into everyday routines.
THE CHALLENGE
How do you visually express freshness, energy and a moment of pause?
The challenge was to create a distinctive launch expression that translated the product’s refreshing proposition into an engaging and contemporary visual language.
THE CONCEPT
A fresh break from the everyday.
The creative direction captures the sensation of freshness and renewed energy through a vibrant and sensory visual world, turning an everyday ritual into a moment of reconnection.
MY ROLE
Head of Design
Led the design direction, translating the product proposition into a cohesive visual expression across the launch communication.
SCOPE
Creative Direction · Art Direction · Visual Language · Campaign Design · Product Communication
Agency: Ana Couto
