Suave Brands Company
SUAVE | BRAND IDENTITY
A personal care brand with decades of heritage and a strong presence in American households. The project focused on evolving Suave’s visual expression into a more accessible, flexible and user-friendly design system.
THE CHALLENGE
How do you make an established brand more accessible and consistent across everyday communication?
The challenge was to create a flexible design system that could bring greater clarity and cohesion to Suave’s communication while preserving its approachable and joyful character.
THE CONCEPT
How can a brand system make everyday communication feel simpler and more intuitive?
Working with the MATTER-ENERGY team, we developed a visual framework and social media templates designed to make the brand easier to use, adapt and scale across different types of content.
MY ROLE
Head of Design & Art Director
Led the design direction, collaborating with the creative team to shape the visual system and ensure consistency across brand communication.
SCOPE
Brand Identity · Design System · Social Media · Templates · Art Direction · Brand Guidelines
Agency: Studio Tempo®
Creative Director: Vinicius Theodoro
Designer: Luiz Pereira
A personal care brand with decades of heritage and a strong presence in American households. The project focused on evolving Suave’s visual expression into a more accessible, flexible and user-friendly design system.
THE CHALLENGE
How do you make an established brand more accessible and consistent across everyday communication?
The challenge was to create a flexible design system that could bring greater clarity and cohesion to Suave’s communication while preserving its approachable and joyful character.
THE CONCEPT
How can a brand system make everyday communication feel simpler and more intuitive?
Working with the MATTER-ENERGY team, we developed a visual framework and social media templates designed to make the brand easier to use, adapt and scale across different types of content.
MY ROLE
Head of Design & Art Director
Led the design direction, collaborating with the creative team to shape the visual system and ensure consistency across brand communication.
SCOPE
Brand Identity · Design System · Social Media · Templates · Art Direction · Brand Guidelines
Agency: Studio Tempo®
Creative Director: Vinicius Theodoro
Designer: Luiz Pereira
