Natura&Co
NATURA | ILÍA
A fragrance campaign inspired by the idea that beauty and poetry can create moments of pause in an increasingly fragmented digital world.
THE CHALLENGE
How can a fragrance brand create moments of beauty in a world of endless content?
In a time of “brain rot” and constant scrolling, we explored how small doses of poetry and beauty could interrupt the anxiety of everyday feeds and invite people to look at the ordinary differently.
THE CONCEPT
Create beautiful moments.
We created an immersive studio experience designed as a world of beauty — a space where color, composition and unexpected details transformed the ordinary into something worth noticing.
The campaign brings this perspective to everyday life, encouraging a more creative gaze and finding beauty in the moments we might otherwise overlook.
MY ROLE
Head of Design & Art Director
Led the design and visual direction, shaping the campaign’s visual world and collaborating with multidisciplinary teams from concept through production.
SCOPE
Creative Direction · Art Direction · Visual Language · Campaign Design · Set Experience · Photography Direction
Agency: Galeria
Creative Director: Denise Gallo
Production: Czar
Director: Bárbara Magri
Photographer: Leticia Zambom
A fragrance campaign inspired by the idea that beauty and poetry can create moments of pause in an increasingly fragmented digital world.
THE CHALLENGE
How can a fragrance brand create moments of beauty in a world of endless content?
In a time of “brain rot” and constant scrolling, we explored how small doses of poetry and beauty could interrupt the anxiety of everyday feeds and invite people to look at the ordinary differently.
THE CONCEPT
Create beautiful moments.
We created an immersive studio experience designed as a world of beauty — a space where color, composition and unexpected details transformed the ordinary into something worth noticing.
The campaign brings this perspective to everyday life, encouraging a more creative gaze and finding beauty in the moments we might otherwise overlook.
MY ROLE
Head of Design & Art Director
Led the design and visual direction, shaping the campaign’s visual world and collaborating with multidisciplinary teams from concept through production.
SCOPE
Creative Direction · Art Direction · Visual Language · Campaign Design · Set Experience · Photography Direction
Agency: Galeria
Creative Director: Denise Gallo
Production: Czar
Director: Bárbara Magri
Photographer: Leticia Zambom
